Organizations overwhelmingly recognize the importance of data with 99% placing data as a strategic priority. Yet many are struggling to transform with only 48% driving innovation with data, 24% forging a data culture, and 39% managing data as a business asset.
In this video, Ismail Makhlouf, Senior Data Analytics Solutions Architect at AWS, meets with Hara Gavriliadi, Senior Customer Experience Strategist at AWS and Craig Suckling, Worldwide Head of Data Strategy at AWS to walk us through the process of creating a Modern Data Community to create a data-driven culture.
00:00 – Role of the Customer Experience and Data Strategy Teams
03:26 – Thinking of Data as a Product
5:15 – Creating a Customer Data Product
8:08 – Building Decentralized Product-Oriented Data Teams
13:45 – Role of the Centralized Data Team in a Decentralized Model
16:20 – Democratizing Innovation Across the Organization
18:23 – Overcoming Execution Challenges
21:10 – Breaking Resistance to Kicking Off the Data Flywheel
25:00 – Managing Risk When Creating Data Products
28:40 – Measuring Success for Data Products
29:50 – Reducing Risk for Data Products at Scale
32:57 – Breaking Down Organizational Silos and Funding Decentralized Data Projects
37:34 – 3 Actions to Take as a Chief Data Officer to Deliver Value Quickly
40:40 – Resources and Where to Learn More
Resources:
The Modern Data Community (eBook) – https://go.aws/3Se3DUN
Executive Briefing Sessions – https://go.aws/3MfiVow
Omnichannel Customer Experience (eBook) – https://go.aws/3S8F5fX
AWS Data Strategy Team – https://aws.amazon.com/data/datastrategy
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