Join us for an insightful conversation with Robb Simpson, Group Digital & Data Director at Lion, one of Australasia’s most iconic beverage companies, as we explore how a century-old brewery is leading the charge in B2B digital transformation and data commercialization.
In this episode, hosts Isha Dalal (Enterprise Solutions Architect at AWS) and Andrew Bremner (Head of Retail, Travel & Hospitality) dive deep into the rapidly evolving B2B commerce landscape, where digital sales have surged from just 13% in 2019 to 80% today, with the global market racing toward $48 trillion by 2030. Discover how Lion is transforming from a traditional beverage manufacturer into a data-driven powerhouse that creates value for retailers, distributors, and venues across Australia, New Zealand, and the US.
Robb shares valuable insights on AI Strategy, commercializing data to unlock new revenue streams, implementing customer-centric design in B2B environments, and bridging the gap between technology teams and market realities. Explore how Lion’s approach to data commercialization is turning every transaction into actionable intelligence, creating win-win partnerships that go far beyond traditional supplier-retailer relationships. From their portfolio of beloved brands like Tooheys, XXXX, James Squire, and Steinlager to their cutting-edge B2B digital platforms, see how Lion is setting new standards for what’s possible in beverage industry innovation.
Whether you’re a retailer looking to enhance B2B partnerships, a technology leader interested in data commercialization strategies, or a business professional exploring digital transformation in traditional industries, this episode offers valuable insights into the future of B2B commerce and customer-centric innovation.
Visit Lion: https://www.lionco.com/
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