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Bundesliga Uses Amazon Nova to Personalize Fan Content with GenAI | Amazon Web Services

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Bundesliga Uses Amazon Nova to Personalize Fan Content with GenAI | Amazon Web Services

Bundesliga is using Amazon Nova to reimagine fan experiences for over one billion supporters worldwide. With Amazon Nova and Amazon Web Services (AWS), the league delivers match content in multiple languages, tones, and formats—enabling more personalized and relevant engagement across platforms.

By automatically generating post-match highlights and multilingual media through English-to-text and speech-to-speech translation, Bundesliga creates content at scale while maintaining strict compliance with GDPR and German data privacy laws. These capabilities enhance the fan experience across digital channels while ensuring trust and safety remain central.

With AWS, Bundesliga is delivering secure, scalable solutions that deepen fan connection and expand its global reach.

Learn how AWS helps Bundesliga deliver more personalized, multilingual, and compliant fan experiences through secure AI innovation. Learn more about how AWS is helping its global customers innovate: http://go.aws/46vk71u

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Date: September 9, 2025