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Customer Retention & Acquisition strategies | Retail Insights with AWS | Amazon Web Services

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Customer Retention & Acquisition strategies | Retail Insights with AWS | Amazon Web Services

Join us for an insightful conversation with Ciaran Forde, CTO of Cashrewards, Australia’s leading cashback platform, as we explore how technology is reshaping the retail landscape through innovative customer rewards programs.

In this episode, we dive deep into the $8 billion global cashback industry and discover how Cashrewards is transforming traditional shopping experiences. Ciaran shares valuable insights on leveraging data analytics, AI, and strategic partnerships (including their acquisition of Little Birdie and integration with ANZ Plus) to create more engaging and rewarding experiences for both shoppers and retailers.

Learn how cashback programs are driving significant business outcomes, with customers spending 18% more on purchases and e-commerce partners seeing a 22% increase in customer retention[1]. Discover the technology behind these impressive metrics and how digital innovation is powering this retail revolution.

Whether you’re a retailer looking to enhance customer engagement or a technology leader interested in the future of digital commerce, this episode offers valuable insights into the intersection of retail, technology, and customer loyalty.
[1] Source: https://wecantrack.com/insights/cashback-website-statistics/

Learn more about AWS Retail solutions: https://aws.amazon.com/retail
Visit Cashrewards: https://www.cashrewards.com.au

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Date: April 16, 2025