“Generative AI has done a ton for us. But where I’m also really interested is how it can help us bring together new sources of data that weren’t able to be brought together before,” says Shirli Zelcer, Chief Data and Technology Officer, dentsu. Shirli shares her career journey from statistician to C-suite executive, and how it parallels the evolution of data and analytics from back-office practice to C-suite priority. She shares insights not only on the value of data for generative AI, but how generative AI is transforming the data space by helping organizations map the customer journey and better understand their needs in a trustworthy and innovative way. Finally, Shirli reminds us, “we’re still so early on in this conversation—and this whole platform shift—that we haven’t really even seen a lot of the impact that we’re going to see in the future.”
Air Date: January 28, 2025
Chapters:
00:00 – 01:15 Introduction
1:15 – 6:42 The Evolution of Data. Shirli Zelcer discusses how data has transformed from a back-office practice to a C-suite priority.
6:42 – 10:51 Generative AI in Data. Potential of generative AI to transform the data space, including examples of how generative AI can combine structured and unstructured data to gain deeper insights and predictive capabilities
10:51 – 21:27 Predictive Analytics Copilot. Predictive analytics copilot at dentsu
21:27 – 25:09 Data Governance and Responsible AI. Importance of data governance, responsible AI use, and data privacy and compliance
25:09 – 29:11 Synthetic Data and Zero Party Data. Concepts of synthetic data and zero party data, and how they can support privacy compliance
29:11 – 33:20 Future of AI and Data. A look ahead to the future of AI and data
33:20 – 35:30 Conclusion. Susan Etlinger shares takeaways from the conversation
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