Sport has a unique ability to forge deep and emotional audience connections. From thrilling last-minute goals to tense tie-breaks, OtherLevels is combining this passion with behavioral information and generative AI to create meaningful, precisely targeted fan experiences. Providing access to generative AI expertise and tools, the AWS Builder Studio helped OtherLevels go from concept to articulated solution. Using Amazon Bedrock, OtherLevels is bringing its digital twins to life with refined speech, movements, and lip synchronization.
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