"Creative teams are discovering new ways to push boundaries as intelligent tools unlock ideas that once seemed out of reach. In this episode of Lenovo’s Work Reborn series, Myriam Cohen, Head of Marketing at Anima, shares how AI is reshaping creative workflows, easing the fears of developers, and opening a new era of playful experimentation in design-to-code automation.
Here’s what you’ll explore:
🔹 Creativity Without Limits – How AI helps marketers and designers try ideas that were once too expensive, slow, or complex.
🔹 Relieving Developer Anxiety – Why automating the repetitive front-end work frees engineers to focus on strategic, high-value tasks.
🔹 New Roles Emerging – How prompt engineering and nuanced tool mastery are redefining what it means to be creative in the AI era.
🔹 Design-to-Code Possibilities – From multilingual video translation to embedding mini-games inside landing pages, the creative playground just got bigger.
Drawing on themes from Lenovo’s Work Reborn research, this conversation shows how AI can enrich human imagination.
🎧 Watch the full conversation to see how creativity, confidence, and experimentation are giving new life to modern marketing and design teams.
