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F1 accelerates race day storytelling with Track Pulse | Amazon Web Services

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F1 accelerates race day storytelling with Track Pulse | Amazon Web Services

Dean Locke, Director of Broadcast & Media at Formula 1®️ explains how F1’s latest collaboration with AWS, Track Pulse, provides the F1 broadcast team with live updates to determine which elements to highlight for viewers. AWS data and generative AI services display the right information to bring stories to life while predicting what’s around the corner to accelerate race day storytelling.

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Date: December 18, 2024