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With more than 100 million customers and $10.5 billion in annual revenue, Fanatics is a leading global digital sports platform that spans commerce, collectibles, betting, and gaming. The company’s growth took off in recent years through acquisitions and expansions beyond its core sports merchandise business, resulting in a business that ran on over 15 ERP systems and many manual processes. Fanatics moved to Oracle Fusion Cloud ERP, EPM, SCM, and HCM to better integrate data between business units, improve efficiency, and generate insights needed to make decisions. For example, Oracle Fusion Accounting Hub provided Fanatics the scalability and automation needed to launch a new betting and gaming business in time for the NFL season, which was a key strategic initiative for the company.
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