FirstHive is an AI-powered customer data platform built to help enterprises unify fragmented customer data and deliver real-time, personalized engagement at scale. In this video, Anshul Agarwal, Vice President at FirstHive, shares how the company is using AWS to power its intelligent platform.
With AI at its core and generative AI embedded across multiple parts of the platform, FirstHive enables marketing teams to automate customer journeys, segment audiences, and surface predictive product recommendations. By building on AWS, the team delivers a scalable, cost-efficient platform that drives business results—with most customers seeing a measurable uplift in revenue within six months of deployment.
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