Flywheel operates a leading cloud-based digital commerce platform that enables brands to optimize their digital marketing strageties and grow faster, smarter, and more efficiently. With increasing data fragmentation and privacy concerns in the digital marketing industry, discover how Flywheel leverages Amazon Marketing Cloud (AMC) on AWS Clean Rooms to train machine learning models using first-party data and Amazon Ads signals in a privacy-enhanced environment for full closed-loop measurement. Learn how Flywheel used AMC custom models to increase purchase rates by 7% and ROI by 11%, while enabling full closed-loop measurement across linear TV and digital advertising channels.
AMC and AWS Clean Rooms, enabling advertisers to more seamlessly collaborate with Amazon Ads exclusive signals, generate enhanced insights, and discover new audiences – all without having to move their underlying data outside of their Amazon Web Services (AWS) environment.
AWS Clean Rooms ML helps you and your partners apply privacy-enhancing controls to safeguard your proprietary data and ML models while generating predictive insights—all without sharing or copying one another’s raw data or models.
Learn more about AMC on AWS Clean Rooms: http://go.aws/4o0oKq5
Learn more about AWS Clean Rooms: http://go.aws/3LyNnMN
Subscribe to AWS: https://go.aws/subscribe
Create a free AWS account: https://go.aws/signup
Try AWS for free: https://go.aws/free
Connect with an expert: https://go.aws/contact
Explore more: https://go.aws/more
Next steps:
Explore on AWS in Analyst Research: https://go.aws/reports
Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace
Join the AWS Partner Network: https://go.aws/partners
Learn more on how Amazon builds and operates software: https://go.aws/library
Do you have technical AWS questions?
Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb
Why AWS?
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build anything they can imagine. We offer the greatest choice of innovative cloud capabilities and expertise, on the most extensive global infrastructure with industry-leading security, reliability, and performance.
#AWS #AmazonWebServices #CloudComputing #awscleanrooms #cleanrooms #privacy #MachineLearning
