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Better guest satisfaction meets greater profitability. Supplementing room rates with incremental revenue is a critical lever in any sophisticated hospitality revenue strategy. It is also the latest way to improve long-term guest satisfaction and loyalty. By adopting a wholistic, AI-powered merchandising and upselling platform, powered by Oracle Nor1’s PRiME algorithm, Great Wolf Lodge has increased its revenue by double digit percentage points and consistently achieves excellent guest satisfaction ratings.
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