See how Grupo Bimbo accelerates business transformation and trust with Oracle AI—from HR to Finance, Procurement, and beyond. Watch this Oracle TV segment from Oracle AI World 2025 for best practices in global AI adoption.
Grupo Bimbo, headquartered in Mexico City, is the world’s largest bakery company, operating across more than thirty countries. In this special Oracle TV segment from Oracle AI World 2025, Jose Antonio Parra, vice president of global business technology at Grupo Bimbo, shares how the company makes AI a strategic pillar for global transformation.
Jose discusses how Grupo Bimbo’s AI Factory approach helps prioritize and implement high-impact artificial intelligence initiatives across critical functions—including HR, finance, and procurement—to achieve measurable business results, not just experiments. He highlights how embedded AI elevates accuracy, compliance, and trust, streamlining processes while empowering teams around the world to make faster, data-driven decisions. Jose also offers actionable advice for global enterprises ready to move beyond pilots and make AI transformation core to their business operations. Discover how Grupo Bimbo’s collaboration with Oracle delivers innovation, scale, and sustainable value worldwide.
Like what you learned at Oracle AI World 2025? Subscribe now https://social.ora.cl/60025k87j
Contact Oracle AI sales: https://social.ora.cl/6006cxqAp
Learn more about Oracle AI: https://social.ora.cl/6003cxQKR
Oracle AI customer success stories: https://social.ora.cl/6006cxQ3i
Follow us here:
LinkedIn: https://social.ora.cl/60035eXuF
X (Twitter): https://social.ora.cl/60025dtSA
Instagram: https://social.ora.cl/60095eXDN
Facebook: https://social.ora.cl/60065enQp
