As the leading global meal kit provider operating across 18 markets with 70% market share in the US, HelloFresh has leveraged AWS’s secure and scalable cloud infrastructure to transform from a startup into a global tech-driven food company. The company has built an innovative data platform that empowers analysts to make data-driven decisions independently, while implementing multi-region infrastructure to reduce latency to 200 milliseconds, when a customer opens their app. HelloFresh’s commitment to innovation is exemplified by their successful GenAI projects on AWS, including a chatbot that increased self-service by over 60% globally, an automated recipe card creation process and automated provisioning of IT resources with GenAI. Looking ahead, HelloFresh continues to leverage AWS services like Bedrock for GenAI projects to drive hyper personalization and delight their customers through personalized meals and healthy eating plans.
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