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How Nestlé Purina Uses Amazon Bedrock to Personalize Pet Nutrition and Build Consumer Trust

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How Nestlé Purina Uses Amazon Bedrock to Personalize Pet Nutrition and Build Consumer Trust

Nestlé Purina collaborated with AWS to transform Pet Food Finder with personalized recommendations powered by Amazon Bedrock. By combining
consumer data and decades of pet nutrition expertise with AI, they created guidance to recommend and explain why each unique pet benefits from specific foods, increasing purchase intent.

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Date: February 26, 2026