SNAPDEAL is a leading retail and e-commerce business focusing on tier-2 and tier-3 cities across India. Snapdeal operates multiple well-known brands like Snapdeal.com, Rangeeta, and Unicommerce, and have both online and physical store presences. Recently, SNAPDEAL successfully utilised AWS GenAI services to improve its end user’s experience with Review by automating the summarisation of review along with keywords using GenAI.
What you’ll learn in this video:
* How Snapdeal implemented an AI-powered product review summarization solution using AWS services
* The challenges of managing thousands of product reviews and their impact on customer experience
* Technical architecture using AWS services like Amazon Bedrock, Lambda, S3, and RDS PostgreSQL
* Specific business improvements and metrics after implementation
* Best practices and advice for organizations planning similar AI/ML implementations
* Future enhancements planned for the solution
* Insights into how AI/ML is evolving in the e-commerce space
Timestamps:
00:00 – Introduction and Company Overview
01:10 – Snapdeal’s Challenges with Product Reviews and Innovative Solution
03:35 – Rationale for Choosing AWS Services
04:40 – Technical Architecture and Key Capabilities
06:15 – Post-Implementation Benefits and Performance Improvements
07:15 – Snapdeal’s Future Roadmap: Enhancements and Innovations
08:35 – Expert Insights: Adopting GenAI in Retail
09:30 – The Impact of GenAI on Retail and AWS’s Role in AI/ML Transformation
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