Join us for an insightful conversation with Didier Roekaerts, Partner for Customer & Growth, and an expert in consumer goods and brand strategy. In this episode, Didier shares his extensive experience working with major consumer brands and reveals fascinating insights into how companies build customer relationships, develop products, and adapt to changing consumer expectations.
00:00 – Welcome and Introduction
04:38 – Consumer Empathy in Modern Brands
09:16 – Netflix vs Traditional Consumer Goods
13:54 – Direct-to-Consumer Evolution and Challenges
18:32 – Product Development and Market Research
23:10 – Brand Success Stories: Lucozade Pink
27:49 – Premium Brand Strategy: The Fever Tree Story
32:27 – Understanding Consumer Occasions
37:05 – Data-Driven Consumer Insights
41:43 – Customer Care Evolution
46:21 – Memorable Brand Experiences
This episode offers valuable insights into consumer behavior, brand building, and the delicate balance between art and science in product development. Didier shares compelling case studies and practical wisdom for anyone interested in understanding how successful brands create meaningful connections with their customers.
Resources:
• Growth Insights from Didier Roekaerts – https://www.linkedin.com/in/didier-roekaerts-76382916/
• Omnichannel Customer Experience (eBook) – https://go.aws/48QA1C8
• AWS Data Strategy Team – https://aws.amazon.com/data/datastrategy/
Explore More:
AWS for Data YouTube Series – https://www.youtube.com/playlist?list=PLhr1KZpdzukd23aGzGWMa03afLZr3aJS7
AWS for Data is where we invite experts to dive into the challenges of and solutions to unlocking insights from data at scale. Leveraging real life experience of what it takes to manage data effectively on the ground, we discuss topics such as data strategy, building a data culture, creating business value with GenAI, and maximizing the ROI on your data assets.
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