Join AWS Principal Amay Lala to discover Amazon’s systematic approach to innovation – from initial concept to real-world implementation. Learn how our proven Working Backwards methodology is evolving for the GenAI era, and see how one media organization used these principles to transform their sports broadcasting experience. Whether you’re just stastarting your AI journey or looking to scale existing innovations, you’ll leave with practical insights on driving customer-focused innovation in your organization.
Ready to start your innovation journey? Contact the AWS Digital Innovation team or reach out to your AWS account representative.
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