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Inside Generative AI @ Amazon – Amazon Connect | Amazon Web Services

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Inside Generative AI @ Amazon - Amazon Connect | Amazon Web Services

Join Sri Elaprolu, Director of AWS’s Generative AI Innovation Center, as he speaks with Pasquale DeMaio, Vice President of Amazon Connect, to explore how Amazon is revolutionizing customer service through generative AI. Discover how Amazon Connect is transforming contact centers with native AI integrations, including generative AI capabilities that dramatically improve efficiency and customer satisfaction. Pasquale shares real-world examples of how customers are using Amazon Connect to reduce call transfers by 49% and cut call wrap-up times by up to 90 seconds using AI-powered summaries. Pasquale discusses how businesses can seamlessly integrate these AI capabilities into their existing workflows, allowing them to supercharge operations.

Learn about how we are innovating with generative AI across Amazon: https://go.aws/4e1IDbh
Learn more about how AWS is primed for primed for AI innovation: https://go.aws/3NAaep8
Learn more from Pasquale on how Amazon is using generative AI to improve customer service: https://youtu.be/LBeQoHRshZY?si=fLlR-F8DMIwDZ7GB
Learn more about Amazon Bedrock: https://go.aws/427KTcy
Learn more about Amazon Connect: https://go.aws/3U1FDF4

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Date: May 2, 2025