See why Lamar Advertising chose Oracle: https://social.ora.cl/60034zMt5
Lamar Advertising is one of the largest outdoor advertising companies with more than 360,000 billboards and a host of other means to reach potential customers. The company’s strategy relies on a decentralized organization with more than 160 operating units full of ambition and territorial expertise. However, the company also wanted to reap the benefits of economies of scale from automation and technology. Lamar chose Oracle Fusion Cloud ERP for its depth of capabilities, clear reporting, and ease of use for team members who manage finance, accounting, and reporting functions. Oracle Fusion Data Intelligence provided the robust reporting and dashboards that the company needed. Using Fusion Cloud ERP’s AI-based intelligent document recognition, Lamar went from a manual data entry process for incoming invoices to a completely automated scanning process. Within 90 days of implementation, 40% of invoices were automatically scanned, ingested, processed, and paid with no touch by a finance team member. Oracle Fusion Data Intelligence allowed Lamar to gather and report the information it needed to manage its decentralized operating model. Executives at headquarters have the performance visibility they need, and general managers in the operating units have at their fingertips the insights they need to run the business day-to-day.
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