Lenovo is proud to partner with FIFA World Cup 2026™, bringing together the passion of global football and the ambition of small and medium-sized businesses (SMBs) worldwide. As a trusted technology partner, Lenovo—powered by Intel—supports businesses of every size with reliable, innovative solutions designed to meet their evolving IT needs. Because running a business is a lot like playing a game of football. Every day brings challenges, quick decisions, moments of pressure—and opportunities to win. SMBs constantly navigate highs and lows, adapting, collaborating, and pushing forward to achieve success.
In this Backing Every Business (BEB) x FIFA campaign film, we reimagine the workday of entrepreneurs through the lens of a live football broadcast. From a Tokyo bakery to a Mexico-based tech startup and a U.S. design studio, their everyday moments are brought to life with the intensity, commentary, and excitement of a match—highlighting the resilience and determination it takes to compete and succeed.
This storytelling approach draws a powerful parallel between the energy of the game and the reality of running a business—showcasing how Lenovo technology helps SMBs stay agile, perform under pressure, and seize every opportunity.
Lenovo is the partner businesses can rely on—backing every move, every decision, and every win.
Learn more: http://spr.ly/6058BDH0sQ
