In this conversation, Benjamin Schneider, Lenovo Sales Director, DWS, and Alex Keating, Lenovo SSG Pre-Sales Technical Services Manager, unpack why many digital transformation projects fail and how organizations can avoid common pitfalls. They discuss the evolution of Device-as-a-Service (DaaS) beyond simple hardware leasing, exploring how Lenovo helps customers simplify IT, reduce costs, improve security, and create a better digital employee experience (DEX). From predictive analytics and lifecycle management to generative AI–driven personalization and adoption strategies, this session highlights practical ways to build successful, future-ready digital workplaces.
Chapters:
0:00 – Introduction: Why do digital transformations fail?
0:42 – The importance of a clear vision and consultative approach
1:25 – Device-as-a-Service: more than just leasing
2:05 – Bundling services for a better customer experience
2:40 – Simplifying IT management and improving productivity
3:15 – Cost savings through operations and predictive analytics
4:00 – Security, service wrap, and lifecycle management
4:45 – Personalization and generative AI in digital workplace solutions
5:30 – Enhancing collaboration and endpoint management
6:05 – Service desk support and DWS offerings
6:45 – Building transformation from financial models to services
7:20 – Digital Employee Experience (DEX) as a priority for IT leaders
8:05 – Managing change and driving tool adoption for success
