Join us for a compelling conversation with Marcella Larsen, Founder of The Woven Group, as we explore the strategic shift towards Customer Lifetime Value (CLV) in modern retail marketing.
Watch the full episode here: https://www.youtube.com/watch?v=5H0smW1uauQ
In this episode, we dive deep into how innovative retailers are transforming their approach to customer relationships, moving beyond traditional transaction-focused metrics to building lasting, valuable customer connections. Discover why CLV has emerged as a critical metric for retail success in today’s dynamic market landscape.
Marcella shares expert perspectives on how retailers can leverage their customer data to build effective CLV strategies and drive sustainable growth. She explores the critical relationship between data quality and CLV optimization, demonstrating how accurate customer insights lead to better prediction of future buying behaviors and lifetime value. Learn how retailers are transforming raw customer data into actionable CLV strategies through advanced analytics and AI, enabling more precise customer segmentation and personalized engagement strategies. She also discusses why measuring and optimizing CLV has become essential in today’s retail landscape, sharing practical approaches to collect, analyze, and activate customer data for maximum impact on long-term business value.
Whether you’re a marketing professional seeking to optimize customer relationships or a retail leader focused on driving sustainable growth, this episode offers valuable insights into the future of retail marketing and customer engagement strategies.
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