See how Oracle Red Bull Racing uses Oracle Fusion Applications to run finance, HR, and planning across the factory and trackside.
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Oracle Executive Vice President, Applications Development Steve Miranda speaks with Jack Harrington, Technical Partnerships Lead at Oracle Red Bull Racing, about how Oracle Fusion Applications help the team operate as one always-on organization across the factory and trackside. The conversation covers how Oracle supports fan engagement through Oracle Customer Experience, including the Paddock loyalty platform that helps the team better understand fan interests and deliver more relevant content.
They also discuss why Oracle Red Bull Racing expanded its use of Oracle Fusion to include Oracle Human Capital Management and Oracle Enterprise Performance Management. Oracle Human Capital Management helps the team support a global, traveling workforce across 24 races on five continents over nine months, with live people data and performance management capabilities to develop skills and drive marginal gains. Oracle Enterprise Performance Management supports cost cap planning and compliance by enabling budget scenario simulations, while embedded AI helps reduce administrative work so teams can focus on higher-value decisions.
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