Rebuilding brand trust for AI discovery | Unleashing Genius

NetApp Chief Marketing Officer, Gabie Boko, is joined by Izzie Rivers, CEO and Founder of Realm B2B and Founder of R-ai Technologies, to explore how AI is reshaping the way buyers find and trust a brand, and what it takes for marketers to stay visible and credible in a world where discovery increasingly happens inside an AI answer.
 
As large language models absorb more of the buyer journey, the strategies marketers built for search and owned properties are no longer enough on their own. Izzie draws on her experience advising B2B brands and building an AI-native platform for enterprise media planning and buying to examine what a modern content and media strategy actually requires, from feeding multiple AI and search engines simultaneously to understanding where paid media still delivers an edge that organic reach cannot.
 
Underneath both shifts is the same foundation this series keeps returning to: accurate, current, and well-governed data is what separates AI that performs from AI that guesses. For marketers navigating the move from traffic metrics to pipeline impact, this episode is a practical look at what it means to build brand and media strategy on infrastructure that AI systems, and the buyers they serve, can actually trust.

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