“In many ways, the future of AI is how it’s going to empower people to be even more creative and even more expressive,” says Robby Ingebretsen, Founder, Pixel Lab. In this episode, Susan and Robby discuss the evolution of technology in the music industry—from Robby’s father’s early work in digital sound to the invention of the synthesizer—and how it parallels the AI platform shift. Robby shares a recent project with Coldplay, where fans can remix video footage using AI to create personalized clips of Coldplay’s new film, A Film for the Future. They discuss the process Pixel Lab used to map video content to user inputs, techniques to minimize energy consumption, and what Robby has learned by using Generative AI to further his practice as a developer. This episode offers insights for any industry seeking to deepen engagement with its audiences.
Related: https://aka.ms/cp-remix-azure-blog
Air Date: January 28, 2025
Chapters:
00:00 – 2:13 Introduction.
2:13 – 4:49 Robby’s Background. Robby’s father’s work in digital sound and its impact on the music industry, drawing parallels with the digital transformation in other sectors.
4:49- 6:45 Pixel Lab. Robby talks about Pixel Lab, a digital agency focused on web development and their collaborations with Microsoft and its partners.
6:45 – 12:30 Coldplay Project. A fan remix experience with Coldplay based on their album MOON MUSiC and its companion film, “A Film for the Future,” for which Coldplay invited hundreds of video artists to create video interpretations of the album.
12:30 – 19:19 Democratizing access to technology. The potential of AI to democratize creativity by allowing people to express themselves without needing extensive production skills.
19:19 – 22:17 Energy efficiency: Robby explains the team’s focus on minimizing energy usage throughout the project.
22:17- 27:45 Future Perspectives. Robby’s thoughts on the future of AI in creative industries and advice for developers and others looking to explore AI technologies.
27:45 – 29:43 Conclusion. Susan Etlinger shares takeaways from the conversation.
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