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Scuderia Ferrari has launched a new fan app that innovates fan engagement through personalization. Utilizing AWS analytics and event-driven architecture, the app provides a unique look behind the scenes of the most successful Formula 1 team. Join builder Adrian De Luca in Maranello, Italy to learn about the app’s architecture and meet with Ferrari leadership to understand the future of fan engagement in the sport. Learn how personalization and machine learning based AWS services are delighting fans (the ‘tifosi’) around the globe.
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Date: February 14, 2023
