Join us for an extraordinary conversation with Amanda Green, General Manager of Digital and Innovation at Treasury Wine Estates (TWE), as we explore how digital transformation is revolutionizing the centuries-old wine industry.
Watch the full episode here: https://www.youtube.com/watch?v=A_xZzwjH3wE
In this episode, we uncork fascinating insights into how TWE, home to iconic brands like Penfolds, Daou, and Wynns, is blending tradition with technology. As Penfolds celebrates its momentous 180th anniversary, discover how TWE is engaging new generations of wine enthusiasts through digital innovation while honoring its rich heritage.
Amanda shares valuable perspectives on leveraging data analytics, AI, and digital channels to enhance customer experiences and transform wine discovery. From managing 13,000 hectares of vineyards globally to distributing wines in over 70 countries, learn how digital transformation is reshaping the future of the wine industry.
Whether you’re a wine enthusiast, retail professional, or technology leader, this episode offers rich insights into the intersection of traditional winemaking and digital innovation.
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Visit Treasury Wine Estates: https://www.tweglobal.com/
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