NetApp CMO Gabie Boko sits down with Rob Tiffany, Research Director at IDC and author of Saving the Earth with the Internet of Things, to discuss how technologies originally built for the world’s largest organizations can help solve real-world problems in communities, NGOs, agriculture, environmental monitoring, and beyond.
The discussion explores why simplicity often beats complexity, how organizations can avoid carrying old processes into new technology eras, and why ownership, automation, and practical execution matter more than theoretical possibilities. From flood monitoring and water management to AI adoption and infrastructure design, Rob shares lessons from a career spent building technology at global scale and applying those same ideas to challenges that affect people everywhere.
The result is a conversation about turning ideas into action and ensuring technology creates value for the people it is intended to serve.
We also encourage you to join us at NetApp INSIGHT 2026, where technology leaders, customers, and partners will come together to explore what’s next across AI, data, cloud, and cyber resilience.
To learn more and register, visit https://www.netapp.com/insight/
