FirstCry, the leading e-commerce platform for children’s products in India, has seen remarkable expansion since its launch in 2010. Previously, data transfers from source to target faced challenges like missing data and corruption, requiring a large team to manage pipelines. With Amazon Redshift and zero-ETL, Firstcry now moves terabytes of data seamlessly in minutes—reducing manpower needs from 10-12 people to just one. This near real-time data accuracy (98-99%) empowers operations teams to make informed decisions, boosting efficiency and user satisfaction. By leveraging AWS, Firstcry has transformed its data management, ensuring a seamless, scalable, and reliable experience for both its team and customers.
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