In this episode of OEM at the Edge, Manuela Antronaco, EMEA Sales Manager OEM at Lenovo, Guillermo Grau, Global Director of Int’l Ops and Growth at Admira, and Gordon Frewin, Director, EMEA GA Smart Retail Vertical at Lenovo, explore how AI, data analytics, and digital signage are reshaping the retail experience. They discuss the challenge of turning consumer insights into measurable business value, while highlighting the importance of global scalability, partner ecosystems, and rapid innovation. Tune in for a pragmatic conversation on how retailers can connect in-store experiences with digital intelligence to drive growth and customer engagement.
http://spr.ly/6051B84ndX
Chapters:
00:00 Introduction
00:44 Admira and Lenovo’s Partnership
01:27 The Challenge of AI in Retail
02:05 Using Data to Enhance Customer Experience
02:41 The Consumer’s AI Journey
04:09 Global Collaboration
04:56 The Importance of Global Reach and Support
05:50 Customization and Standardization in Retail
06:24 How the OEM Team Helps
07:18 Final Thoughts: Lenovo as an Innovation Partner
07:52 Final Thoughts: The Importance of Fast Pilots
