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Videoamp delivers privacy-enhanced cross-platform measurement with AWS Clean Rooms

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Videoamp delivers privacy-enhanced cross-platform measurement with AWS Clean Rooms

VideoAmp is a leading measurement company specializing in cross-medium and cross-platform measurement, planning, and currency solutions for the advertising industry. Discover how VideoAmp leverages privacy-enhanced controls in AWS Clean Rooms to provide accurate, deduplicated measurement using their proprietary methodology while enabling agency partners to collectively analyze their first-party data without sharing their underlying data with eachother. Learn how Amazon Bedrock improves accuracy, latency, and operational costs to help VideoAmp deliver enhanced measurement solutions through conversational interfaces that simplify complex analyst workflows.

AWS Clean Rooms helps companies and their partners more easily and securely analyze and collaborate on their collective datasets—all without sharing or copying one another’s underlying data.

Amazon Bedrock is a comprehensive, secure, and flexible platform for building generative AI applications and agents. Amazon Bedrock connects you to leading foundation models (FMs), services to deploy and operate agents, and tools for fine-tuning, safeguarding, and optimizing models along with knowledge bases to connect applications to your latest data so that you have everything you need to quickly move from experimentation to real-world deployment.

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Date: November 15, 2025