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When off-the-shelf AI won’t cut it: the real deal on model customization | Amazon Web Services

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When off-the-shelf AI won't cut it: the real deal on model customization | Amazon Web Services

Don’t miss this no-nonsense interview as AWS’s Randi Larson brings together Cosine AI CEO & Co-founder Alistair Pullen and AWS Custom Model Program Global Head Dr. Hannah Marlow, PhD, for a frank discussion on when off-the-shelf AI (pre-built models) falls short.

Their candid conversation reveals why leading enterprises are pursuing customization and what it really takes to adapt models for complex business environments.

They unpack:
• Why standard AI capabilities fall short for enterprises with complex needs
• The shortest credible path from concept to custom model deployment
• Weighing the cost and energy required for production-ready AI
• Future-proofing your AI strategy whether in regulated or unregulated industries

Drawing from their extensive experience – Ali’s work in developing autonomous coding agents for enterprises with legacy codebases and Hannah’s leadership of AWS’s global custom model initiatives – they reveal the strategic decisions that separate successful AI implementations from costly missteps.

Learn how forward-thinking organizations are moving beyond basic AI implementation to create truly transformative solutions that meet both technical requirements and industry-specific demands.

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Date: December 11, 2025