Rubrik Alternative? Why Ascend Made the Switch (The Boomerang Effect)

It starts simple. Then you grow — and the cost curve turns against you. Read the full story:

→ https://www.dell.com/en-us/blog/the-scale-out-backup-boomerang-why-node-based-architectures-get-expensive/

Simon Jelley calls it the "boomerang effect" — exactly what happened to Ascend Performance Materials on Rubrik. Hear their VP of IT’s own words on why they moved to Dell PowerProtect Data Domain.

#PowerProtect #CyberResilience #BackupRecovery