Why FIFA Turned Players Into 3D Avatars? ⚽ | Perspective+ with Ken Wong | Lenovo

🟥 Red card to anyone who thinks football is just football. More than 1,200 players were scanned ahead of the FIFA World Cup 2026™ using 3D scanning and GenAI to create individual digital player avatars. Ken Wong, President of Lenovo Solutions & Services Group, and Nacho Fresco, FIFA’s Director of Technology reveal how AI is helping make offside visualizations more immersive and realistic for fans.
Watch the full conversation here: http://spr.ly/6052B1jR7C
Connect with Ken on LinkedIn to continue the conversation: http://spr.ly/6055B1jO5B